You might know the problem: Everyone talks, nobody acts. This is especially true when it comes to the digital transformation of law firms.
If you look around the trade press, the digital transformation of legal practice with the increase in legal website design is a hotly debated topic, but often only from the perspective of threat.
How Can A Law Firm Turn Digital Transformation Into A Competitive Advantage?
However, the digital transformation of legal advice also creates opportunities – and there are great opportunities out there.
But why is it so difficult to recognize them and implement them in your own business? How can small and medium-sized law firms in particular benefit from the opportunities offered by digitization without having to set up their legal tech startup?
Digital transformation for lawyers also means learning supposedly familiar concepts again – sometimes from scratch.
Why is this so? Before we dive into the subject, I would like to make two points in advance. It is essential to understand them correctly.
Firstly, we will discuss terms such as “business model” or “marketing” in the following paragraphs. Of course, you know these concepts, right? However, the principles behind them have received new meaning in the context of digitization.
Marketing, in particular, has undergone a fundamental paradigm shift, which has led to a completely different attitude towards digital marketing today – if you approach it correctly.
Very few lawyers are aware of this, which is probably one of the main reasons why many attorneys find the digital transformation of the law firm so tricky.
Secondly, you may know the term “mindset.” It essentially expresses how we adjust to reality, literally how we adjust our minds. Digitization can only succeed if you take the right mindset. Here, too, the following applies: the wrong attitude is a significant reason why so many law firms perceive digitization as primarily damaging to their business.
The two levers of Digital Transformation you can quickly implement The business model and marketing.
Digitalization is often understood as the digital improvement of existing business processes. This is fine but has nothing to do with digital transformation. The former is merely a classic optimization, as companies have been doing for centuries.
Using A Legal Website Design For Your Business
It becomes exciting when we go to the level of the business model. Legal tech companies are typical examples of this. According to the viewer, A responsive website adjusts itself irrespective of the device model, screen size, specifications, and configurations.
With web design posing as the next big thing, let’s ponder upon the number of ways your business can get benefits from it:
Drive More Mobile Users to Your Business
Mobile and Tablet users outnumbered desktop users for the first time, back in late 2016, and since then, there’s no looking back; handheld devices continue to rule the web with their growing market presence.
With responsive websites’ ability to adjust their content according to different screen sizes and viewports, they provide you with the best opportunity to reach many potential customers.
This will help you make your presence among the consumers, driving more traffic to your site, leading to increased brand recognition and sales.
Get Your Business Boosted by Google
Google is built for users – to provide users with an easy and clutter-free platform to surf the web; it explores and analyses its consumer behavior and changes its search and SEO ranking algorithms accordingly.
With people spending more time on mobile phones and tablets, mobile phones account for more than fifty percent of the total web traffic generated worldwide.
Seeing this new drift of users towards mobile, Google changed its algorithms and preferred user-friendliness over all other factors.
It strongly recommends responsive web designs that automatically adjust themselves according to the users’ viewing environment, whether desktop, laptop, tablets, or mobile phones, to provide the users with a seamless user experience consistent over all platforms.
More On SEO
The Right Keywords
An ideal SEO strategy for a law firm focuses on highly competitive keywords while simultaneously casting a wide net of secondary long-term vital phrases.
People are using general keywords, but they ask detailed questions; they are looking for specific answers. Meet their demands, and you will get leads.
Meta tags, Headers, and Alt tags are still essential SEO elements that should be appropriately set up on every page of your law firm’s website.
The good thing is that digitization offers you the opportunity to bring your expertise to the market in a scaled form. In other words, you can leave the above-mentioned time-turnover model. That’s where the ample opportunity is – so absolute scaling becomes possible, even to small law firms, by creating a fantastic legal website design for their business.
But, What’s Next?
A web that completely transforms itself according to consumer needs, their interests and requirements, the content presented, queries asked, all by itself. Fully automated, no outside human intervention.