There are many good writers out there, maybe too many. I’m not just talking about freelance writers who are looking for clients. There are many alternatives to finding themselves in that position.
Too many inexperienced SEOs think that because they’re experienced or skilled the material on their website is of equal importance to Google and Yahoo as it is to the reader. This is frequently the case, but one does have to think beyond the obvious and make sure one is really impacting a potential client.
Before you begin writing your copy, look at your website and the key focus points. This can be done with a simple honest evaluation, comparing the information on your site to what readers would need to know when they visit your site.
Once you begin your page copywriting process, you’ll want to take some time to write several versions of this copy including adding images, graphic designs, and images that link to other pages. Even if this process seems difficult, it is very important that you keep it simple and do not try to do too much. By doing this, you’ll be able to tell what is working well and what is not.
Imagine being with a client for a long time and watching them even about their website, pages, who is working with whom, what’s working and what isn’t. You should be able to begin to see exactly what is most important and more importantly what isn’t working.
Even if you do not consider yourself a writer or artistic person, you can still write with careful attention giving the reader something they can understand and something that draws them in.
If it is too difficult for your audience to understand, they will go away and find someone who can. This is why it is so important to make sure you deliver your message directly to your background was they are coming from, newspaper, magazine, article, magazine, radio, or other media. The reader will know that it is a message that they can relate to. Try to sound as natural as possible.
Consider your readers, what they are interested in, what you can provide for them, and what information you can offer in a short amount of time. What I like to do is to hold a focus group meetings and let a few writers hand out of a secret document to take into consideration. I have written many articles and press releases where I just tried to write the general concept and left the actual concepts and messages as an afterthought and I’ve been surprised to see a big payoff on the actual dramatic ideas known to better trigger the senses of the reader.
Social media has become a popular solution for search engine optimization and has created many opportunities for link building. Anyone who has been practicing SEO for any of the past few years has a certain stock belief or experience your security is protected in the number of incoming links a web page has pointing to it. This type of approach has led to the practice of buying links and reciprocal links. Many SEOs have also turned to buying from link brokers, nothing wrong with buying links and I do recommend you buy from SEO companies. However I caution anyone looking to establish a real campaign for the future. This is what brings me to the importance of taking advantage of an SEO forum and achieving good results without the challenge of buying links by becoming an active participant of an SEO forum. Even better than you should give your link requests a 24 hour response.
The fact is Google and Yahoo need your attention, you can’t afford to wait very long for results.
Education is the key and I strongly suggest signing up for a Google and Yahoo vouchers program. There are many vouchers you can spend on, ranging in price from $5.00-$100.00 per month. Most are difficult to get a hold of but some are for free or offer an instant review. It is very vital you test and modify all the voucher offers you receive, you always want to see the direct results your link mailings are boosting your position on Google and Yahoo.