Images on their own are visually appealing and easy to understand, but they frequently lack information. Words provide more detail but take longer to process. Here comes the infographic! Infographics are the beautiful, bite-sized chunks of information that almost everyone still has time to digest in a TMI world. They combine the strengths of words and graphics to communicate effectively with virtually any audience—which is why you should use infographics to help you get more business.
Basics of Infographics
Infographics are most commonly used to summarize a large amount of data in a small amount of space, and they can also help characterize the data. They can, for example, demonstrate how information gets distributed across different geographical areas. They can also effectively depict a timeline, a “how-to,” an anatomical breakdown, or a flow chart. Infographics can get used to providing a visual comparison of products, services, or ideas and depict hierarchical concepts such as how businesses or schools rank. Finally, infographics are ideal for lists and reports because they make otherwise boring items (such as CVs, earnings reports, and product lists) much more enjoyable.
Why are infographics so effective?
90% of the information received by the brain is visual. Images get hardwired into humans. We only remember about 10% of what we hear after three days unless accompanied by images. Picture-based information is remembered 65% of the time. It’s no surprise, given that 65 percent of us are visual learners.
Aside from these fundamental facts, research has shown that infographics increase web traffic. Social media posts with images also receive 650 percent more engagement. Infographics, according to marketers, are among the most engaging types of visual content. It is the best way to get more business.
What are the ten ways infographics can help you get more business?
1. Optimize your infographic
As you’re creating your infographic, consider how you’ll promote it. You should try to use as many relevant keywords as possible in your infographic, just as you would with blog posts, articles, and website content so that people can easily find it on search engines. Make sure you do many Google AdWords research to find the best keywords for your infographic and the tags you’ll be using. Include your primary keywords in the infographic’s title to make it easier to find on Google. However, you should avoid using too many keywords to prevent making your infographic unreadable. Optimizing can help you quickly target your audience.
2. Make it simple to embed
One of the most beneficial aspects of infographics is that they can generate many high-quality backlinks. It will help if you try to get people to share it on their websites and blogs and link back to you for that to happen. However, unless you’ve created the Holy Grail of infographics, you must ensure that embedding your infographic on other people’s websites is as simple as possible. The best way to accomplish this is to provide them with an HTML embed code, which will benefit everyone: they will easily embed the infographic on their website, and you will receive a link back. If you’re unfamiliar with HTML codes and want to get this done, you can also hire agencies. It will be helpful if you keep in mind that some people will copy and paste the image, so make sure your infographic is heavily branded and includes a link to your website, so you don’t lose credit. This way, you can even target an audience from other websites.
3. Encourage people to share
It is both the simplest and most effective way to promote an infographic. Nothing beats having a large number of people share it with their social media followers and friends, spreading the word about your business. First and foremost, you should include social sharing buttons for all major social networks at the top or bottom of your infographic post. Another important consideration is to have a call to action at the bottom of your infographic, such as “If you enjoyed reading this infographic, please share it.” These simple methods will significantly increase your social media shares, and you won’t even have to lift a finger!
4. Promote it on social media
Infographics are highly shareable, and the more people who share them on social media, the better. Please take it to all of the major social networks (at least) and start heavily promoting it: tweet about it, share it on Facebook and Google+, Flickr, Instagram, and don’t forget Pinterest, which is infographic heaven. Remember to provide calls to action in your tweets and posts to encourage people to share them with their friends and followers. Make sure your tweets have enough space so that people can easily retweet them without missing anything important.
5. Translation of your infographics
If you are serving an international audience (rather than just English speakers), or if your infographic may be relevant to non-English speakers, you should consider translating it into a few high-profile languages. It’s not difficult to do and won’t take up too much of your time, but it can significantly increase the vitality of the infographic. Consider what would happen if your infographic gets translated into Chinese and Spanish, for example. You’d get more traffic, social media shares, and engagement, and your brand’s awareness would rise.
6. Send your infographics to online directories
It may be an exhausting task, but it can also be advantageous, and it is a necessary step on the way to creating a viral infographic. There are numerous infographic directories and submission websites, as well as content curation websites that accept infographics.
7. Send the infographic to your mailing list
When writing a blog post, article, or posting an infographic that you believe will be of value to your subscribers, you should often send a quick email to your list informing them of it. It not only influences traffic back to your website, but it can also encourage more engagement, especially if you have a loyal responsive list.
8. Distribute your infographic through content curation websites
Submitting your infographic to various content curation websites are another way to get it in front of more people. The procedure is the same as with infographic submission sites, and there are numerous content curation websites available to choose from.
9. Tease your audience
Another method for promoting your infographic is to create two versions: the complete, regular infographic and a ‘teaser’ version that only shows snippets of the infographic. This way, people will get enticed by the teaser and will visit your website to learn more.
10. Make a video
If there is one thing that people on the Internet prefer over images and infographics, it is probably videos. Please make a video version of your infographic, upload it to YouTube, and begin sharing it on social media. You have a higher opportunity of getting more shares if you have both video and image under your jacket. To make the video, you could deconstruct it, add some music, and possibly have someone read it. After you’ve deconstructed the infographic, you can use the new images to create a PowerPoint presentation, which you can then share on Slide Share to gain even more shares and traffic.
As infographics are a trend nowadays, implementing them in your marketing strategies can help you attract more audience and grow your business.
There are several approaches to creating a fantastic infographic for your business. If you are confident in your design abilities, you can make yourself using online tools such as Canva, Easel.ly, Venngage, or Piktochart. Alternatively, you can hire the best web design service for your designing needs.
I hope these tips will assist you in making the most of your infographic and generating a lot of shares and traffic.